The Skagen brand was established in 1989 by the husband and wife team Henrik and Charlotte Jorst, and they named their company after a village in Denmark. Much of the design inspiration for Skagen watches comes from the look and ambience inspired by the beach town of Skagen. As the package states, “The Skagen Denmark Collections reflect creative Danish spirit with clean, elegant designs, skillful craftsmanship and technical perfection. The small seaside village of Skagen, Denmark, and its natural purity and beauty, continues to be the inspiration for all Skagen Denmark products.”
The Jorsts wanted to start a watch company that would fill a hole missing in the competitive industry. This hole seemed to be affordable luxury watches with a simple take on design. It appears that the couple's dream has become a reality. Despite the fact that it is a relatively new brand, Skagen timepieces have made a name for themselves by creating watches that have a sleek, minimalist, modern, and simple style while still being affordable for the average person. Part of Skagen's design philosophy is that gorgeous, quality timepieces do not have to be overly-expensive. Because the Jorsts hail from Denmark, the timepieces are considered Danish. The watches themselves are made with patented Swiss movements and Skagen uses the same quality materials as much more expensive European watches. This emphasis on quality materials ensures that the watches are just as accurate as their more expensive counterparts.
Skagen timepieces are designed to go from night to day. You should be able to wear a Skagen watch in a professional work setting or to a night out on the town with your friends. Any Skagen watch you decide to purchase will bring an air of elegance and minimalistic refinement to any wardrobe. Looking at a Skagen timepiece is like taking a breath of fresh air. The design is sleek and what you see is what you get. When the rest of the watch world is covered in beautiful metals, flashy stones, and complicated designs, it is nice to see a break from the pack of the luxury watches. With its uncluttered design, Skagens are timeless and classic. There are also comfortable to wear as they are light as a feather due to their simple, classic design.